APA Citation

ASSAEL. (1998). Consumer behavior and marketing action (6th ed.). Ohio: South Western College Pub..

Chicago Style Citation

ASSAEL. Consumer Behavior and Marketing Action. 6th ed. Ohio: South Western College Pub., 1998.

MLA Citation

ASSAEL. Consumer Behavior and Marketing Action. 6th ed. Ohio: South Western College Pub., 1998.

Warning: These citations may not always be 100% accurate.