00516pamaa2200169 4500 0000001420 20190805090000.0 9780750622448 658.802 WIL 1997 HF5415.13 WIL 1997 Wilson Strategic marketing management : planning, implementation and control Richard M.S.Wilson, Colin Gilligan. 2nd ed.. Oxford: Butterworth Heinemann, 1997. ix, 827p.: ill.; 28cm. Marketing Gilligan, Colin