Strategic marketing management : planning, implementation and control
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Oxford:
Butterworth Heinemann,
1997.
|
| Edition: | 2nd ed.. |
| Subjects: |
| LEADER | 00516pamaa2200169 4500 | ||
|---|---|---|---|
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| 005 | 20190805090000.0 | ||
| 020 | 0 | 0 | |a 9780750622448 |
| 082 | |a 658.802 WIL 1997 | ||
| 090 | 0 | 0 | |a HF5415.13 |b WIL 1997 |
| 100 | 1 | 0 | |a Wilson |
| 245 | 1 | 0 | |a Strategic marketing management : |b planning, implementation and control |c Richard M.S.Wilson, Colin Gilligan. |
| 250 | 0 | 0 | |a 2nd ed.. |
| 260 | 0 | 0 | |a Oxford: |b Butterworth Heinemann, |c 1997. |
| 300 | |a ix, 827p.: |b ill.; |c 28cm. | ||
| 600 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a Gilligan, |h Colin |