APA Citation

Wilson, & Gilligan. (1997). Strategic marketing management: Planning, implementation and control (2nd ed.). Oxford: Butterworth Heinemann.

Chicago Style Citation

Wilson, and Gilligan. Strategic Marketing Management: Planning, Implementation and Control. 2nd ed. Oxford: Butterworth Heinemann, 1997.

MLA Citation

Wilson, and Gilligan. Strategic Marketing Management: Planning, Implementation and Control. 2nd ed. Oxford: Butterworth Heinemann, 1997.

Warning: These citations may not always be 100% accurate.