Contemporary perspectives on strategic market planning
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
Allyn and Bacon,
1990.
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| Subjects: |
| LEADER | 00538pamaa2200169 4500 | ||
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| 001 | 0000000949 | ||
| 005 | 20100310090000.0 | ||
| 020 | 0 | 0 | |a 0205125131 |
| 090 | 0 | 0 | |a HF5415.13 |b KER 1990 |
| 100 | 1 | 0 | |a Kerin |
| 245 | 1 | 0 | |a Contemporary perspectives on strategic market planning |c Roger A Kerin, Vijay Mahajan, P. Rajan Varadarajan. |
| 260 | 0 | 0 | |a Boston: |b Allyn and Bacon, |c 1990. |
| 300 | |a x, 453p.: |b ill.; |c 24cm.. | ||
| 650 | 0 | 0 | |a Marketing -- |x Planning |
| 650 | 0 | 0 | |a Strategic planning |
| 700 | 1 | 1 | |a Mahajan, |h Vijay |
| 700 | 1 | 1 | |a Varadarajan, |h P. Rajan |