APA Citation

Kerin, Mahajan,, & Varadarajan. (1990). Contemporary perspectives on strategic market planning. Boston: Allyn and Bacon.

Chicago Style Citation

Kerin, Mahajan, and Varadarajan. Contemporary Perspectives On Strategic Market Planning. Boston: Allyn and Bacon, 1990.

MLA Citation

Kerin, Mahajan, and Varadarajan. Contemporary Perspectives On Strategic Market Planning. Boston: Allyn and Bacon, 1990.

Warning: These citations may not always be 100% accurate.