00549pamaa2200193 4500 0000000805 20190813090000.0 0132613557 0132426110 9780132613552 (pbk.) 658.8 EVA 1997 HF5415 EVA 1997 Evans, Joel R. author Marketing Joel R. Evans and Barry Berman. Seventh edition. New Jersey: Prentice Hall, 1997. xxxii, 747 pages: color illustrations; 28 cm. Marketing Berman, Barry