Description: Marketing

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Marketing

Main Author:	Evans, Joel R. (Author)
Other Authors:	Berman, Barry
Format:	Book
Published:	New Jersey: Prentice Hall, 1997.
Edition:	Seventh edition.
Subjects:	Marketing

Physical Description:	xxxii, 747 pages: color illustrations; 28 cm.
ISBN:	0132613557 0132426110 9780132613552 (pbk.)