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Principles of marketing
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Principles of marketing
Main Author:
Kotler, Philip
(Author)
Other Authors:
Armstrong, Gary
Format:
Book
Published:
New Jersey:
Prentice Hall,
1994.
Edition:
Sixth edition.
Subjects:
Marketing
Holdings
Description
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Physical Description:
xx, 740 pages: color illustrations; 28 cm.
ISBN:
0130980390
9780130980397 (pbk)
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