Marketing management : analysis, planning, implementation and control
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
1994.
|
| Edition: | 8th ed.. |
| Subjects: |
| LEADER | 00473pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000000632 | ||
| 005 | 20190805090000.0 | ||
| 020 | 0 | 0 | |a 9780130980052 |
| 082 | |a 658.8 KOT 1994 | ||
| 090 | 0 | 0 | |a HF5415.13 |b KOT 1994 |
| 100 | 1 | 0 | |a Kotler, Philip |
| 245 | 1 | 0 | |a Marketing management : |b analysis, planning, implementation and control |c Philip Kotler. |
| 250 | 0 | 0 | |a 8th ed.. |
| 260 | 0 | 0 | |a New Jersey: |b Prentice Hall, |c 1994. |
| 300 | |a xxix, 801p.; |c 26cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management |