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SEMENIK
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1
Principles of marketing : a global perspective
by
SEMENIK
Published 1995
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2
Advertising and integrated brand promotion
by
O'Guinn
Published 2009
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3
Advertising and integrated brand promotion
by
O'Guinn, Thomas C.
Published 2015
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Advertising and integrated brand promotion
by
O'Guinn
Published 2012
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