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1
Introduction to marketing communication : an integrated approach
by
Burnett
Published 1998
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2
Advertising & IMC : principles & practice
by
Wells
Published 2012
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3
Advertising : principles and practice
by
Wells
Published 2000
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4
Advertising : principles & practice
by
Wells
Published 2009
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5
Advertising : principles and practice
by
Wells
Published 2006
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6
Business marketing strategy : concepts and applications
by
Rangan
Published 1995
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7
Advertising : principles and practice
by
Wells
Published 1998
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Advertising
Advertising campaigns
Communication in marketing
Industrial marketing --
Management
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