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De Mooij
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De Mooij
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De Mooij
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1
Global marketing and advertising : understanding cultural paradoxes
by
De
Mooij
Published 2010
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2
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
by
De
Mooij
Published 1994
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3
Consumer behavior and culture : consequences for global marketing and advertising
by
De
Mooij
, Marieke
Published 2011
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Consumer behavior --
Cross-cultural studies
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